Market research is the use of scientific methods, a purpose and a plan to collect, collate, analyze intelligence about supply and demand, resources, information, and data. It grasp the current situation and development trend of supply and demand, provide the correct basis of information management activities for the development of marketing strategies and business decisions. Are collectively referred to as market research and market research, it is the individual or organization and system design decisions based on the specific problem, collect, record, collate, analyze and study the market all kinds of information, report the findings of the working process. Market research is a market forecasting and business decision-making process, an integral part.

Selling refined marketing is a marketing tool or technique caused consumers to buy, and in particular to companies to showcase their products' features, advantages, and refine the language and presentation.

Marketing outsourcing is not only a business tool, but also a new business thinking. Marketing outsourcing is the enterprise marketing activities, especially the development and management of the channel has entrusted to a network of expertise and external institutions, businesses just on strategy in the lower income returns full monitoring and regulations, and other marketing risk entirely by outsourcing commitment; coupled to production, human resource management, financial management and other value chain also outsourced to specialized external agencies, businesses can focus on core competencies, "R & D + brand management" critical areas in order to obtain huge "Net" return.

Sales channel is referred to as "the product is transferred from the producer to the consumer channel or pathway through which, it is composed of a series of interdependent business organizations organized institutions. That product by the producer to the user's circulation process experienced by each Channel link connecting formation. starting sales channels are producers, end users, including the middle part of wholesalers, retailers, business services (such as brokers, market, etc.). "

Brand identity refers to the brand through visual discrimination, you can use language to describe, but you can not directly address the language part, as the brand's symbol, image, pattern, color and so on.

Corporate visual identity system, referred to as VI or VIS) is a corporate identity system CIS visual symbols, is a form of visual communication corporate image, it is the most effective CIS, the most direct expression. Corporate visual identity system is an important part of corporate identity system. It is the concept of identification (MI) and behavior recognition (BI) on the basis of a series of image design, corporate philosophy, code of conduct, ie corporate culture, to convey to the public system policy, all corporate visual image combined. Visual identity of the brand concept and core value of the business through visual forms of communication, organized and planned to transfer to customers, the public and employees, and thus establish a unified corporate image. Corporate visual identity system is the corporate image of the most intuitive performance. VI enterprise system needs to maintain internal consistency and external differences, namely the enterprise all the visual design should strictly follow a uniform standard, while maintaining distinct differences with other companies in order to facilitate customers have a strong resonance. A good visual identity system allows people to quickly understand the business want to pass the information.

Packaging is the brand concept, product features, a comprehensive reflection of consumer psychology, it directly affects the consumer to buy. We are convinced that the package is a powerful means of building products and consumer affinity. Economic globalization, packaging and commodities have been integrated. Packaging as a means of achieving value and use value of goods in the production, distribution, sale and consumption areas, play an extremely important role in the business community, the design had to focus on an important issue. Packaging function is to protect the goods, to convey product information, easy to use, easy to transport, promoting sales, increase product added value. Packaging as a comprehensive discipline, with a combination of goods and artistic duality. As Beijing Wei, a billion and creative brand standing height Consideration packaging, we use brand innovation strategy, consumer insight experience, providing creative packaging solutions. Full product line focuses on the identification of packaging architecture and planning, the package to achieve systematic, enhance the terminal performance of the product.

Website design should be able to fully attract the attention of visitors, allow visitors to produce a visual pleasure. Therefore, the page creation time must be related to the overall design principles and web site design closely together. Web design is the planning case the contents of the website of the theme, and combined with their understanding of the way through the art performance and make on-line.

E-commerce is based on the information network technology as a means to commodity exchange as the center of business activities; also be interpreted as the Internet (Internet), intranet (Intranet) and value-added network (VAN, Value Added Network) in electronic trading on trading activities and the activities of related services, is the traditional commercial activities of the various aspects of electronic, network, information technology. E-commerce usually refers to a wide range of worldwide commercial trade activities in the Internet an open network environment, based on browser / server mode, buyers and sellers are not met to carry out various business activities to achieve consumer online shopping, businesses A new business model of online transactions and electronic payments between online and a variety of business activities, transactions, financial activities and activities related to integrated services. Governments, academics, business people depending on the place that was involved in electronic commerce and the angle and degree, gives many different definitions. E-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (ie B2G), C2A (ie C2G), O2O etc.

Multimedia is an integrated multi-media, and other forms of media typically include text, sound and images. In computer systems, multimedia refers to a combination of two or more media man-machine interactive exchange of information and media. Media used include interactive features text, images, photographs, sounds, animations and videos, as well as the program has to offer.

App development means focusing on mobile application software development and services. App is the application acronym, usually specifically refers to the application software on the phone, or called mobile client. In addition there are many online app development platform. App development means focusing on mobile application software development and services. App is the application acronym, usually specifically refers to the application software on the phone, or called mobile client. Apple's App store opened a new chapter in the development of mobile phone software industry, so that third-party software providers participating with unprecedented enthusiasm. As smart phones become more popular, users increasingly rely on mobile software store, App development and market demand is gradually booming development prospects.

Exhibition planning, based on a variety of information to grasp, for matters relating to the upcoming exhibition of preliminary planning, design the basic framework of the exhibition, preliminary planning content planned exhibitions, including: Show Name and Location , exhibition organization, Exhibits, the exhibition time, show the scale, the exhibition location, fluttering plans, promotion and investment program, the exhibition schedule. Site management plan, and other activities planned. "Show project planning book" is set exhibition planning, strategies and methods to plan and organize a new exhibition presented, it is the content of the above and summarized.

Exhibition design is a complex and comprehensive work, involving areas: construction, materials, lighting, and other aspects of technology and aesthetics. Exhibition design start with the most basic aesthetic began, namely design, design it to do so follow-up work on the simple, exhibitions effects can display in front of the public.

Show image design is a synthesis of design art, it is a practical, visual arts-based space design. Is a psychological impact on the audience, thinking and behavior of the creative design activities. Through the meetings, exhibitions, fairs activities, the use of the space environment, the use of construction, engineering, visual communication means, with the exhibition facilities, the spread of information and content to be presented in public.

Office space design refers to the layout, structure, physical and psychological space division. Office space design needs to consider a wide range of issues related to science, technology, humanities, arts, and many other factors. Maximum target office space interior design is to create a staff comfort, convenience, health, safety and efficient working environment, in order to improve the efficiency of greater extent employees. This objective is even more important in the current increasingly competitive business situation, it is the basis for the design of office space, office space design is the primary objective of. The "comfortable" subject relates to aspects of architectural acoustics, optics building, building thermal engineering, environmental psychology, ergonomics, etc.; "convenience" related to the flow-line analysis, content and other aspects of ergonomics; "health" relates Green Materials , hygiene, water supply and drainage engineering and other aspects to the content; and "security" issue involves the construction of disaster prevention content, structure and other aspects of decoration.

Soft loading space is about the overall environment, spatial aesthetics, furnishings art, life function, material style, mood experience, personality preferences, and even feng shui culture and other creative fusion complex of elements, each region is filled with soft, each product They are an integral part of the overall environment. Also in the commercial space and residential space environment environment elements collectively all removable soft loading, also known as soft decoration, soft furnishings. Soft-mounted elements, including furniture, decorative painting, ceramics, floral plants, fabric, lighting, and other decorative ornaments and the like; soft loading areas include family homes, commercial space, such as hotels, clubs, restaurants, bars, office space, and so, as long as human activity requires a soft interior furnishings installed.

SI, namely chain brand image. Compared to the brand strategy in the country to lead from the CI practiced by large enterprise groups, different design craze VI, SI is directed to store image design and management systems Franchise nature of the business and implementation. Referred to as spatial recognition, or Interior Identity indoor identification, you can put it as extending VI, but the main purpose is to "three-dimensional", "decoration normalized" operations, spatial recognition with traditional interior design biggest difference is that it is systematic design, rather than fixed design to suit each store will encounter problems of varying size chain development.

Display of goods refers to the whole picture of goods, performance and features with a flexible and creative approach to show up, so that customers of goods identification, selection, and thus lead to customer interest and purchasing a service skills.